July 30, 2009
According to a press release we received from New Century Media in the UK, Georgia Groome plans to host the MADE-BY stand at the Pure Fashion Exhibition in Olympia, London. The event is scheduled for Sunday, August 2.
MADE-BY works with fashion brands to improve the social and environmental aspects of their entire supply chain using a step-by-step approach. The blue button MADE-BY label is then used on clothing to communicate the brand\u2019s commitment towards continuous improvement.
Georgia Groom, UK star of Angus Thongs and Perfect Snogging, will be hosting the stand with the Harry Potter star, Bonnie Wright. MADE-BY’s marketing director Allanna McAspurn is very happy to have the young women’s presence at the non-profit organization’s stand:
In order to successfully change peoples perception of sustainable fashion, we need to engage the next generation. Bonnie and Georgia represent two of the brightest young acting talents in the UK and we are very excited about working with them.